ABOUT BARBERIAN
The Mission
To celebrate spiritual, intellectual, and physical enrichment through meticulously crafted, eco- friendly grooming products, bringing Australian natural ingredients to holistic wellness, to nurture the Earth and Modern Masculinity.
Barberian Men’s Grooming
Founded by Jorge Viota, Barberian Men's Grooming redefines men's care by focusing on holistic health and environmental stewardship. With Australian-native ingredients at its core, each product promises luxury, efficacy, and minimal environmental impact. It provides a path to self improvement and respect for nature, catering to the discerning gentleman who values quality, sustainability, and personal growth.
About Jorge Viota
Founder Jorge Viota has dedicated a significant part of his career to developing a brand that stands as a beacon of personalised grooming, holistic self-care, and ethical consumerism. Jorge's passion for crafting high-quality grooming products is evident in the meticulous attention to detail, commitment to sustainability, and the careful selection of Australian-native ingredients, ensuring that each product is not only effective but also a testament to the brand's ethos.
I started hairdressing in 1980, I know what works I want to keep it simple, products that work and not harm the individual and environment.
About the Product
Barberian Men’s Grooming products are meticulously crafted over 10 years, blending premium Australian native ingredients. Our approach prioritises sustainability, purity, and user experience, delivering high-performance grooming essentials. Each product reflects a commitment to ethical practices, low toxicity, and superior quality, ensuring luxurious, responsible self-care for the modern man.